I was virtual co-working with some colleagues recently when the topic of an “everything” page came up.
“What’s an everything page?” I asked.
“Oh, it’s a web page where you put all your links.”
Ah yes, also known as “all the links”, “menu”, “start here” etc. page. The link in your Instagram bio.
Back in the “old days” (i.e. not even a year ago) you could only have one link in your Instagram bio. This one link was the only opportunity you had for something clickable to take people away from Instagram and to somewhere else. Now when you’re posting about offers and freebies and blogs and a course, you want people to be able to get straight to the content they need and not have to navigate through your website via the home page (that’s a recipe for visitor attrition right there).
This is where the idea of a link tree comes in. It’s one link for all your links. It’s one click to the tree and then only a single click to wherever else you need to go. Third party link in bio apps came in to support this process. They provide a simple way to store and display the links needed to support your client/customer journey.
Back to this convo we were having when we were supposed to be working, turns out that my friend was paying $15/m for a third party platform. $15 per month for a place to put all her links to make it easier for her social media followers to find what what they needed from her (freebies, blogs, course, contact etc.). Seems pretty good right?
Well, not so great considering she already had a website that could do all those things - with a little help. And she was missing the SEO and branding benefits of hosting her own link in bio page.
Cue cancelling her link in bio subscription and saving herself $15/month.
$15 a month, that’s an extra coffee per fortnight with loose change for the donation tin.
How about you? Do you have a Wix site and are still using a third party link in bio platform?
Not only can using your own website for a link in bio save you money, but it’s also better for SEO and building your brand.
Why having your own “everything” page is a good idea.
Authority in the eyes of Google:
When you use platforms like Linktree, you're basically sending traffic to a third-party platform when they could be heading to your website instead. This kind of waters down your website's street cred with search engines like Google. By pulling all your links together on a special page on your own site, you're keeping visitors clicking around in your own backyard. This gives Google and other search engines the hint that your website is a hot spot worth pushing up the ladder in search results.
Better User Experience:
Another aspect of SEO is to make your website easier for visitors to use. Well, when visitors stop by your website, they want to get around without any fuss. Linktree is like taking a detour - it makes users click an extra link before they get to the content they want. This can mean more people leaving your site and less engagement, which isn't great for your SEO. If you put all your links on one page of your website, you're making life easier for your visitors. This can help them find what they want faster, which could lead to better engagement and give your SEO a boost.
Keeping Your Content Neat and Tidy:
Search engines like it when your website is well-structured and organised. It makes their job of crawling and indexing your content a whole lot easier. Now, if you're using Linktree, you're basically creating a whole new set of links that are separate from your main website. This can totally baffle the search engine bots and make it more difficult for them to figure out how all your pages and content pieces connect. Instead, why not put all your links on a dedicated page right on your own website? It's like giving the search engines a clear roadmap, making their job a breeze and boosting SEO.
Boosting Your Link Equity:
So, you know how one webpage can pass some of its coolness factor to another through hyperlinks? That's what we call link equity. When you're using Linktree, you're basically giving away that value to a third-party platform instead of keeping it all for your own website. But if you put all your links on a page of your own website, every inbound link helps make your website look more authoritative and visible. This can give your website's SEO performance a nice little boost.
Boosting Your Brand:
When you use a link tree, you're promoting their brand alongside your own content, diluting your brand's visibility and recognition. By adding all your links on a page of your own website, you're reinforcing your brand identity and ensuring that every interaction with your content reinforces your brand message. This can lead to increased brand awareness and recognition, ultimately driving more organic traffic and improving your SEO performance.
Bottom line: If you put all your links on your own website instead, you'll be doing wonders for your site's authority, user experience, content organisation, link equity, and brand visibility. All these goodies can seriously boost your SEO game, get you more organic traffic, and help you crush your online goals.
PS. I can totally help you with this. Get in touch today!
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