Recently I changed my business name from Inspired Admin to Blueberry Digital. One of the questions I was asked was, "Why blueberries, are they your favourite fruit?"
Truth be told, blueberries are not my favourite fruit.
I like blueberries, but they aren't even my favourite berry.
Uh. OK.
I chose the name Blueberry because of what this little berry is:
powerful health benefits in understated packaging.
Since my business is all about supporting small businesses, predominantly in the allied health and wellness industry, the humble, yet mighty, blueberry became the perfect brand ambassador!
Blueberries are such amazing little spheres of goodness.
Here's what makes blueberries so great:
yummy and healthy snack
high levels of vitamin C, for immunity
one of the highest levels of antioxidants of any fruit or vegetable - studies have shown its beneficial effects on cancer, cognition, cholesterol and blood pressure (see further reading below)
And while I could have called my business, "Superfood Digital", I also quite like the whimsy of berries and the colour blue.
So, there you go!
Blueberry Digital: superfood for your business :)
Further reading:
Basu A, Du M, Leyva MJ, Sanchez K, Betts NM, Wu M, Aston CE, Lyons TJ. Blueberries decrease cardiovascular risk factors in obese men and women with metabolic syndrome. J Nutr. 2010 Sep;140(9):1582-7. doi: 10.3945/jn.110.124701. Epub 2010 Jul 21. PMID: 20660279; PMCID: PMC2924596.
Miller K, Feucht W, Schmid M. Bioactive Compounds of Strawberry and Blueberry and Their Potential Health Effects Based on Human Intervention Studies: A Brief Overview. Nutrients. 2019 Jul 2;11(7):1510. doi: 10.3390/nu11071510. PMID: 31269727; PMCID: PMC6683271. https://pubmed.ncbi.nlm.nih.gov/31269727/
Krikorian R, Shidler MD, Nash TA, Kalt W, Vinqvist-Tymchuk MR, Shukitt-Hale B, Joseph JA. Blueberry supplementation improves memory in older adults. J Agric Food Chem. 2010 Apr 14;58(7):3996-4000. doi: 10.1021/jf9029332. PMID: 20047325; PMCID: PMC2850944.