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20 Ways a Social Media VA Can Support Your Health and Wellness Business

Imagine for a minute…

  • Imagine if you could simply focus on helping your clients, without having to worry about where the next one will come from?

  • Imagine if you could spend your evenings with your family, instead of creating Facebook posts after work.

  • Imagine the relief of not having your social media “guilt” lingering in the back of your mind.

Why not let a social media virtual assistant (VA) take care of all that for you?

Feeling a bit unsure about outsourcing to someone you don’t know?

I understand. As a health professional, your reputation is closely tied to the quality of content you put out online. Trust in your professionalism is easily broken by poor grammar, typos, careless claims and un-factual reporting.

There area few things you can do to reduce the risk of engaging the wrong person:

  1. Choose tasks you are comfortable with: There are a wide range of tasks a Social Media VA can do for you depending on your trust in their ability to handle your content (see list below). Some tasks require no prior knowledge or understanding of your specialised area, and some require a lot. You choose what you are comfortable with.

  2. Choose a specialised VA: You’ll also find that there are VAs who specialise in all sorts of areas and come from a variety of backgrounds (e.g. nursing, education, allied health). This is actually why many of my clients have chosen to work with me. With my background as a pharmacist and passion for health education, I bring with me an understanding of physiology, disease states, patient psychology and general scientific process. When writing on a client's behalf, I can ensure that the content is accurate, factual, consistent with your message and easy to understand by your target audience.

  3. Chat first: Most, if not all, VAs will have the option for you to schedule a free, short discovery call so you can chat with them to see if they might be a good fit for your business.

  4. Consider a trial period: You can also ask for a trial period before committing to ongoing assistance. This will also give you a good idea of how well your VA can handle your specific content.

What can a Social Media VA help with?

Here’s a quick list of 20 ways that a Social Media VA can support your health and wellness business.

  1. Help set up your social media business profiles

  2. Help you choose and set up a post scheduler

  3. Create a content plan

  4. Curate content and articles to share

  5. Create graphics

  6. Update your Facebook banner image

  7. Create templates in Canva to keep your branding consistent

  8. Write captions for your posts

  9. Video editing (Reels, Youtube etc.)

  10. Add captions to your Youtube or Facebook live videos to improve accessibility

  11. Hashtag research to improve your post reach

  12. Schedule your posts and stories

  13. Engagement/interacting with your audience

  14. Facebook group administration/support

  15. Research/brainstorm topics for your social media content

  16. Research quotes that connect with your community

  17. Help set up Facebook and Instagram ads

  18. Collate social media analytics from your accounts

  19. Respond to business page messages

Lastly, and best of all, having a Social Media VA will also

20. Help keep your social media on track so you don’t have to worry about it!


If you’re reading this, then it’s likely that now is the time to start reaping the benefits of outsourcing your social media. Whether you choose to work with me, or another suitably experienced VA, I’m sure you’ll benefit greatly from releasing those extra tasks that don’t actually need to be done by you.

“Sarah is always wonderful to work with - professional, reliable and always to the highest standard. She takes so many tasks off my hands that are not in my ‘zone of genius’ such as assisting with my social media… which frees up my time so I can focus on serving my clients to the best of my ability, and building my business. I would highly recommend her services to anyone needing extra help.”

Linda, Naturopath

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