I often hear business owners asking about which social channels they should be on. There are so many options and the list seems to keep on growing!
(*OK, so these aren't technically social media platforms, but they are also ways of connecting with your ideal client)
Short answer: you need to be where your ideal clients are looking for you.
There's no point running an amazing Twitter or Tiktok account, if that's not where your people are.
When running a business, it is so important to know 𝙬𝙝𝙤 it is your product or service is helping, and then knowing 𝙬𝙝𝙚𝙧𝙚 they hang out looking for information.
This is basic ground work you'll need to do yourself, or with a business coach.
Where does Social Media fit into your marketing plan?
Once you're clear on who your ideal client is and how you help them, think about what you want to achieve from being on social media.
Do you want to create some brand awareness?
Do you want to get more clients?
Do you want to educate people?
Do you want to promote a certain aspect of your business?
Once you've considered that then you'll be able to work out what your brand message will be on your social media platform/s of choice.
Think about your resources
Another thing to think about is your resources.
Do you have quality photos and graphic content?
Do you like to create videos?
Do you want to "go live" with your audience?
Are you great a short witty statements?
Matching your strengths with your chosen platform/s will make it much easier for you. Some platforms require visual content, others are fine with just text.
Generally speaking, even if you work out that you eventually want to be across 4 platforms, it's generally a better idea to start off with 1 or 2, so you can build a solid foundation there and really understand the type of content required for that platform.
Many businesses start with Facebook/Instagram due to ease of cross posting.
What platforms are you using for your business? Do you find that any work better than others for you in terms of converting to leads or sales?