How to absolutely make the most out of ONE piece of quality content!
First of all, you'll need to start with an awesome piece of content. It should be informative and really contain some actionable steps or quick wins for your audience.
For this first piece of content you'll want to make sure you do all your keyword research, look at what your audience wants to know from you and how you can meet a need that they have.
Usually this main piece of content will either be a blog or a 5-10min video. For the purpose of this post, we'll start with the video. If you start with the blog, then you can always make a video from the contents as well.
Recipe:
Start with 1 video, 5-10mins long.
(This can be a Facebook live, or one you've recorded on your phone).
1. Edit video and upload to Youtube.
Take your video and post it to Youtube. A Youtube account is free and is fully searchable for people wanting to look for what you have to teach.
I use Canva to create eye-catching thumbnails and Clipchamp for basic video editing.
In the description you'll want to add your website link (and then come back and add the blog link when the blog is done).
Bonus: If your video wasn't already on Facebook, then you can also use your video in this ratio to go onto Facebook if you like.
Bonus2: You can also add this video to IGTV. If it is 9:16 or 16:9, both will work.
However, the thumbnail must be 9:16 (tall and skinny) and have the important info visible in the square in the middle for your Instagram grid.
2. Blog
The next thing you're going to do is to get your caption file and create your blog. This one is a pretty neat trick. There are lots of programs that you can upload your video to and they will give you the written caption file.
One free way though is to go to the video that you uploaded to youtube, open the transcript and copy and paste the text into your word processing document.
a. Go to your video and click the 3 dots next to save at the bottom, that will give you the option to "open transcript".
Once you have the transcript open you can then toggle the timestamps off by the 3 dots at the top of the transcript box.
Then you copy and paste into your Word or Google Doc.
The other way, depending on your typing speed, is to just type out the main points as they occur in the video.
Once you have that, it is a matter of tidying up the text and creating your blog. Make sure to create an introduction that is engaging and makes people want to read the rest of your blog.
Make sure you add your youtube video link in your blog too.
3. Short videos (less than 1 min)
From your long video, you can make short videos for Instagram and Facebook.
Again, using your video editing software of choice, you can clip small parts of your video. You can either make these as stand alone tips or teaser videos.
These videos work best in a 1:1 ratio for your Instagram grid (I also use Clipchamp for this, but you can use your video editor of choice to change the ratio).
A stand alone video could be a complete little story, a tip etc. Again, go into Canva and design yourself a thumbnail so people know what they are going to get when they click to watch your video.
The other type of small video you can make is a teaser video. This is where you might intentionally cut it off at a point and direct people to watch your longer video on your website or Youtube. Make sure you put the link to where people can watch the full video into your caption.
4. Super short videos - 15s (for stories, reels and video pins)
Depending on your video, you may also be able to get a 15s grab that will work well in your stories or Pinterest videos pins. This video should be in the tall and skinny ratio of 9:16.
A pinterest video pin will work well to drive traffic to the full blog on your website.
Stories and Reels (Instagram) will also work to increase interest in your upcoming related social posts.
OK, that's enough with the videos.
Let's get back to the text component.
5. LinkedIn Article
You could just share the blog link to your LinkedIn audience, but an even better way to get noticed on LinkedIn is to recreate your blog as a LinkedIn article.
6. Social Media Posts (Education)
Now, go back to your blog and look for natural ways the content can be broken up. Is there a list of steps or dot points that could be split up? Is there a progression of before and after?
When you're splitting up your text, you also want to make sure that each post is engaging on it's own. Add a question or hook at the start, and remember your call to action at the end.
Then, it's back to Canva to create a set of matching graphics for your little post series.
You can either do the series over a set of consecutive days, or do one a week over 4-6 weeks.
7. Social Media Post (Blog Promotion)
Don't forget to do a post to promote your blog or video when it is freshly posted.
8. Social Media Post (Quote graphic)
If you've said something particularly quoteable in the blog, you may also be able to make posts from that.
Again, head to Canva and make it pretty and away you go.
9. eBook, Checklist or Infographic Lead Magnet
Back to your initial blog. Something with a neat set of steps or points really lends itself to being prettied up as an eBook. Or you may have something that will work well as a checklist or infographic.
This is where you head to Canva again. If you're doing an eBook, you can add one or two points per page. You may like to add more details under each point, or you may like to keep it simple. You can also make your infographic or checklist there too.
Once that's created you'll just need to set up how you will distribute it to people in exchange for their email address. I use Active Campaign for my email marketing, but there are a number of free email platforms that you can use to host your optin.
10. Email
Lastly, don't forget to email your list. Give them some of the content and refer them to your blog/video/ebook for more info.
11. Bonus
Oh, and there are even more than these 10 depending on what platforms you use.
You can also create a Pinterest Pin for your blog as well, send snippets of text to Twitter, use the audio of your video for a podcast + the list goes on!
viola!
And there you have it! From one piece of highly-relevant content, you've been able to create 10 others!
If you'd rather someone do it all for you, feel free to book a call and we can chat!
Here's to creating great content!
xx Sarah